Hmm yea @ws works fine for people finding specific things, and it would be great as Sen said if the name of the shop can be included as well in the search result.
However, some people (I think most new players, me included) mostly do window shopping, which can really use help from proper use of date and content.
Date is good so regular window shoppers may easily spot which stores was recently updated, especially for seller in Prontera!
Content is really up to the seller, usually they highlight their 'bestsellers', but of course this depends on the items to sell.
Most sellers have done this, but if you look at Prontera, most of the stores are pretty vague in title. I know that sex sells, but c'monn..
I'm hoping to see more sellers add date established/updated into their shop's name! or even a better way if it exists
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On a similar topic, what do you guys think about putting a time limit on how long a merchant can go @autotrade? or has it been implemented?