7-11: Bringing convenience and value to you, every day.

[The Big Boss]

The Seven & I Holdings Corporation would like to thank the vendors of Rune-Midgard for their input regarding the new pricing structure found at all the exceptionally-convenient 7-11 locations worldwide, and reiterate that these changes have in fact been done with the consumer and profitability firmly in mind.??These changes were necessary as recently, a number of 7-11 branches have reported that certain unreputable shops have publicly claimed they are foremost about bringing deals to the community yet only define "deals" as 1z below what 7-11 charges.??If a supply is late and a normally-well-stocked, conveniently-located 7-11 runs out of stock of an item, these disreputable vendors immediately raise their prices to 1z below tool shop prices yet still claim to be about price.

The Seven & I Holdings Corporation feels this is blatant false advertising and misleads the consumer into thinking that these shops are about savings when, in fact, they are mindlessly piggy-backing on the hard work done by 7-11 and other responsible chains like the Pharmacy, while advertising the prices of a shop that is no cheaper than the everyday good value of 7-11.??These shops only stand for misleading advertising and irresponsible sales and the Seven & I Holdings Corporation feels that this is unfair to the consumer.??If these low-value clones are allowed to continue, it will directly affect not only the profit margins of 7-11, but of all responsible vendors in Rune-Midgard.

The Seven & I Holdings Corporation realizes that certain shops may make a small amount of money on certain items, and in no way wishes to cut into the overall profitability of a chain, however the extensive market analysis done over a long period of time has shown that no shop should see a serious decrease in profitability unless they have chosen to only compete with 7-11, purely on the price of high-volume, low-margin items.??Trials of these prices have seen no profitability decrease at 7-11s worldwide.??We remind the vendors that choose to directly compete with 7-11 on these items that 7-11 is a worldwide commercial organization and will successfully retain its market share, as it has in the past, using all legal means available.

7-11: The Real Deal?