Why Is Your Guild The Most Awesomest!?!?

[Aaronock]

Why do you feel the guild you are in is the best guild for you?
If it isn't, what has actually kept you staying in it?

For the guild leaders out there, why did you make a guild?
What are the goals of your guild, as in, what do you do?
How do you bust some butt to make it happen?

And no, this isn't a subliminal message topic for helping me find a guild for the Holidays.