Learn How To Vend

[Avogadro]

Chapter Three: You're so close you can taste the money, but its sweet, sweet nectar makes you stop thinking.

The HeRO market operates on three simple rules.

1. People are going to be cheap, and they're going to do it loudly.
2. People are actually going to be lazy, and they're going to do it quietly.
3. People will generally choose lazy over cheap.

"So what does this have to do with anything?", you ask.??I know you're asking it because if you weren't asking it then you'd be doing it, and nobody's really doing it.??What it means is that people are going to whine like spoiled little children when they have to pay anything for items, but will pay it anyway when it means the difference between paying it or walking for ten seconds.??And??those two factors are inversely proportional.??The more work that goes into something, the more people will pay above and beyond what they claim they will.??True story.??Of course, there's the chance that you're going to overprice a few items, but experience will generally tell you where things sell for what.?? To expand on that, if you vend innovative things in innovative places you'll be able to make more money than you ever could by selling the same old crap in the same old place.??This is why people like Hibiki and 7-11 did so well*.

Protip: Vending in Prontera has the benefit of being where people are.??It also has the drawbacks of being in direct competition with everyone else on the server.??Weigh those carefully, depending on what you're selling.

Lets consider an example.??You're selling a hax weapon with some unpossible card combo on it.??You may want to go with your instinct and sell it in pront.??You may also want to consider who your market is and sell it in the town where that market is based.??Every guild has a base, and they're lazy.??It may result in a slower sale, but if you put up a shop in a good location in a big guild's town, your target market is much more likely to look at it.

Protip: Don't be a dick and put up your shop in the middle of where people want to be.??That's a sure-fire way to get ignored.??Do it respectfully, in the right location.??Some guilds are actually made up of adults and will show you respect if you do the same to them.??Not all, of course, but some.

The point of all of this is that we don't have a @whosells command so you need to do a tiny bit of thinking to make up the difference.??Not much, but a bit.??Imagination is going to pay off a lot more than whining about it perpetually.??Your biggest strategic advantage is how much more creative you can be than the other shops: the ones who stopped reading this guide one chapter ago.??Use locations carefully, and set up where the consumers are, not where you think they want to be.

So if you should take away anything from this chapter it's that people will pay a premium if they don't have to work.??Use the lack of @whosells to your advantage and try to locate shops in places where your items are more in demand, knowing that people are going to have to check the shops and they're going to look at the ones where they hang out more often.??Additionally, people will pay a lot more than you think if you provide a useful service in a good location.??Don't fall into the trap of being unimaginative and boring (aka, vending in Prontera only).??It reduces the chance of your shop being noticed and thus your items being sold.

*This isn't all of it, but knowing them both I can say it's a big reason.