Keeps the insults out of it, everyone.
Sometimes the obvious needs to be stated. We're not telling in advance.
As for your importance, I addressed it.
Quote:It's Hat of the Month, not "Hat obtainable this month, but you knew about it for months before hand."
Which is close as it'll probably get. I could go into how knowing in advance would cause people to stock up on one, or save all points for another, thereby skewing the whole idea or the economy for each item, and even perhaps flooding of some items, but I won't for now.
The bottom line is we won't be telling in advance, and this has been confirmed by Pandora herself.