How to make a successful guild?

[The Legendary Joe]

Atm, I'm trying to make a guild, but I'm the only member. so far, I've tried recruiting but that fact alone tends to kill it. And I'd rather not send out random invites to people on the streets of town as it tends to make the guild look bad and noobish.

Atm, I really don't care if it's woe or social, though I'd really prefer social, but How does one go about making a successful guild?