I do not know if anyone of you here have played pen and paper rpg before but that really required Roleplaying. P&P can never be outdone in the department of imagination and fun if you have a good game master.
The problem/issue when it comes to mmorpgs in regards of role-playing is due to the fact of the medium. Watching the graphics/movie/etc and interacting with it via a mouse really only requires the player to PAY ATTENTION while role-playing requires people to IMAGINE.
Lyn The Rogue - obvious
Lin The Merchant - obvious