copy/paste from other thread designed to bring current players into the WoE scene
1) make BG more level-friendly
this means higher XP rewards. this means a lower limit of 2vs2. this also means a lower level limit of acceptance to BG. of course this will lead to more "whining" of leechers and people having to "carry" the team but overall... this will lead to more people getting BG gears faster to at least try out WoE. plus... in the wee hours of the night (server time), BGs will have a less chance of being canceled. again... leads to more BG gears for more people.
2) BG / WoE points rewards
make it more pvm community-friendly. say maybe adding hatter cards or haircut coupons or selected MvP drops (heroic emblems? edge? gold?) or maybe even hat vouchers (maybe hat coupon like damp OCA to keep mids from flooding the server). point is, it will attract more pvm players who may actually find themselves starting to like the pvp aspect of ro too. just needs to be balanced.