also take into the fact that you can set the prize money and the cost of ticket. Simply set it to where the prize is a good enough equivalent of what you believe would get in purchasing tickets. Also you have to take into account that there is only two possible ways of winning:
Matching 4 numbers
or
Matching 6 numbers
The numbers picked are randomly generated so it could be possible that you see 5 million+ zeny disappear before anybody ends up winning back anything. Then again you could have a streak where lots of people at least win something, it's the whole point of gambling.
Also, the black jack dealer is also a default custom npc.