Server's facebook page

[Ellie]

^ Also a very good point.
Simply put, for a lot of people, gaining power means wanting to use said power. Negativity, whether through emotional posting, post deleting or blocking people from the page can all be detrimental.


Facebook, in the server's case, presents a unique opportunity.
It is a way to not only advertise to future/seeking players, but it is also the only way to also re-advertise to older, no-longer active players.

The page currently has 566 likes. Most of those are from the ingame-tied promotion from almost a year ago.
Having a quick look at the server's current population, there's a huge difference since then - not just in number, but also the people.
Hell, I truly doubt the server even has 566 active population members(remember all times zones are still community, kids) nowadays.

Facebook provides a way to advertise new features, events and updates directly to the walls of these people who have left, but have not unliked Facebook page. This is something the forums, RMS and the voting sites cannot do and an audience they simply can't reach.