A challenge for heRO's guilds!

[Weapon]

Y'know what would motivate them? A little transparency.

There's no reason not to tell the players what they're going to go through all that trouble for. Most people won't blindly start doing a quest--let alone a difficult one that needs the help of 9 other people--unless they know what the point of it all is. There is a term for this, and it's called being a tease.